What is flagship store model?
What are the benefits for merchants?
It is a self managed flagship style business where the brand will use the store to promote new products and drive traffic through existing top sellers
The flagship store is a great channel to maintain / educate and engage your customer base in China through a dedicated CRM program
TP will run the daily operations per the business objectives set by brand
Fees (Deposit, Annual commission, Service)
Branding and marketing
Customer engagement / education
Introduce new SKU / product variety
One stop hub to introduce a lifestyle
ON-BOARDING on Tmall Global - Steps Involved
Assessment
&
Preparation
Store
Application
Store
Development
Operation
&
Optimization
On-boarding on Tmall Global Tentative Timeframe
Assessment & Preparation
Understand the platform
Provide TMG with brand and product information
Find and select Tmall Partner (TP)
Develop detailed plan with TP
Store Application
Submit store application
Register Alipay global account
Register Taobao account
Receive Store invitation
Submit company/brand qualifications
Store Development
Sign contract & register with Cainiao
Design store & upload products
Upload information into Cainiao system
Ship products (according to logistics service agreement)
OPERATION & OPTIMIZATION
Managing TP
Building brand awareness
Testing the market
Fueling continued growth
*Actual timeframes may vary
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